At LifePro Limited, we take your privacy seriously. This policy explains how we collect, use, store, and protect your personal information when you use our services. We're committed to transparency and compliance with UK data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
This privacy policy was last updated on 17 October 2026. We may update this policy from time to time, and we'll notify you of significant changes via email or a notice on our website.
By using our services, you agree to the collection and use of information in accordance with this policy. If you have any questions, contact us at info@life-pro.co.uk or call 0800 246 5191.
What Information We Collect
We collect information that's necessary to provide you with life insurance quotes, advice, and policy administration. The information we collect includes:
**Identity Data**: Name, date of birth, gender, marital status
**Health Data**: Medical history, lifestyle information (smoking, alcohol, exercise)
**Transaction Data**: Details about payments and policies you've purchased through us
**Technical Data**: IP address, browser type, device information when you visit our website
**Usage Data**: How you use our website and services
**Marketing Data**: Your preferences for receiving marketing from us
We collect this information in several ways:
Directly from you: When you fill in forms on our website, call us, email us, or provide documents
Automatically: Through cookies and similar technologies when you use our website
From third parties: From insurance companies when you apply for cover, or from credit reference agencies to verify your identity
From publicly available sources: Such as Companies House or the electoral register, to verify information you've provided
Special Category Data: Your health information is 'special category data' under GDPR. We only process this with your explicit consent or when necessary to provide our insurance services.
How We Use Your Information
We use your personal information for the following purposes:
**To provide quotes and advice**: Searching for suitable life insurance policies and providing recommendations
**To arrange your policy**: Submitting applications to insurers and setting up your cover
**To administer your policy**: Managing changes, renewals, claims, and customer service
**To comply with legal obligations**: Meeting FCA regulations, anti-money laundering checks, and keeping records as required by law
**To improve our services**: Analysing how customers use our website and services to make improvements
**For marketing**: Sending you information about products and services that may interest you (only with your consent)
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that's compatible with the original purpose.
We do not sell your personal information to third parties. We only share it with insurance providers and service providers who help us deliver our services.
Legal Basis for Processing Your Data
Under GDPR, we must have a valid legal basis for processing your personal information. We rely on the following legal bases:
Legal Bases for Data Processing
For processing special category data (health information), we rely on your explicit consent and/or the specific exemption for insurance purposes under UK GDPR.
Who We Share Your Data With
We may share your personal information with the following categories of recipients:
**Insurance Companies**: To obtain quotes and arrange your policy
**Medical Professionals**: To obtain medical reports when required by insurers
**IT Service Providers**: Who host our systems and provide technical support
**Payment Processors**: To handle premium payments securely
**Professional Advisors**: Such as lawyers, auditors, and consultants
**Regulators**: FCA, ICO, or other regulatory bodies when required
**Fraud Prevention Agencies**: To prevent and detect fraud
**Credit Reference Agencies**: For identity verification purposes
All third parties are required to keep your data secure and use it only for the specific purposes we've shared it with them. We do not allow them to use your data for their own purposes.
We do not transfer your data outside the UK or European Economic Area. All our systems and partners are UK-based.
How We Protect Your Data
We take data security seriously and have implemented appropriate technical and organizational measures to protect your personal information:
**Encryption**: All data transmitted to and from our website is encrypted using SSL/TLS
**Secure Storage**: Data stored on encrypted servers with access controls
**Access Control**: Only authorised staff can access personal data, and only when necessary
**Staff Training**: Regular data protection training for all employees
**Security Monitoring**: Continuous monitoring for security threats
**Backup Systems**: Regular backups to prevent data loss
**Vendor Security**: All third-party providers meet our security standards
**Incident Response**: Procedures in place to respond to any data breaches
Despite our security measures, no system is 100% secure. In the unlikely event of a data breach that poses a risk to your rights, we'll notify you and the ICO within 72 hours as required by law.
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Policy records are kept for at least 7 years after a policy ends.
Your Data Protection Rights
Under UK GDPR, you have several rights regarding your personal information:
Right to Access: Request a copy of the personal data we hold about you (Subject Access Request)
Right to Rectification: Correct any inaccurate or incomplete data
Right to Erasure: Request deletion of your data in certain circumstances (not if we need it for legal obligations)
Right to Restrict Processing: Ask us to limit how we use your data in certain situations
Right to Data Portability: Receive your data in a machine-readable format or transfer it to another provider
Right to Object: Object to processing based on legitimate interests or for marketing purposes
Right to Withdraw Consent: Withdraw consent at any time for processing that requires consent
Right to Complain: Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us at info@life-pro.co.uk or call 0800 246 5191. We'll respond within one month.
You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your experience and analyse website usage.
**Essential Cookies**: Required for the website to function (e.g., security, session management)
**Performance Cookies**: Help us understand how visitors use our site (e.g., Google Analytics)
**Functional Cookies**: Remember your preferences and settings
**Marketing Cookies**: Track your activity to show relevant ads (only with your consent)
When you first visit our website, we'll show you a cookie banner asking for your consent for non-essential cookies. You can manage your cookie preferences at any time through your browser settings.
Most web browsers allow you to control cookies through their settings. However, blocking all cookies may impact your ability to use certain features of our website.
Contact Us About Privacy
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
**Email**: info@life-pro.co.uk
**Phone**: 0800 246 5191 (Mon-Fri 9am-8pm, Sat 9am-5pm)
**Data Protection Officer**: You can also write to us at the address above, marking your correspondence 'Data Protection'
If you're unhappy with how we've handled your data, you have the right to complain to the Information Commissioner's Office (ICO):
**ICO Website**: ico.org.uk
**ICO Helpline**: 0303 123 1113
**ICO Address**: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We'd appreciate the chance to resolve any concerns before you contact the ICO, so please get in touch with us first.
Frequently Asked Questions
What personal data do you collect?
We collect identity data (name, DOB), contact data (address, phone, email), financial data (income, occupation), health data (medical history, lifestyle), transaction data (payments, policies), technical data (IP address, device info), and marketing preferences. We collect this directly from you, automatically via cookies, from third parties like insurers, and from publicly available sources for verification.
How long do you keep my data?
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Policy records are kept for at least 7 years after a policy ends, as required by FCA regulations. Marketing data is kept until you withdraw consent. We review all data regularly and delete information that's no longer needed.
Can I request a copy of my data?
Yes, you have the right to request a copy of the personal data we hold about you (called a Subject Access Request). Contact us at info@life-pro.co.uk or call 0800 246 5191. We'll provide your data within one month, free of charge, unless your request is clearly unfounded or excessive. You'll receive information in a commonly used electronic format.
Do you sell my data to third parties?
No, we do not sell your personal information to third parties. We only share your data with insurance companies (to get quotes and arrange policies), service providers who help us deliver our services (IT support, payment processors), and regulatory bodies when required by law. All third parties must keep your data secure and use it only for specified purposes.
How do I opt out of marketing emails?
You can opt out of marketing emails at any time by clicking the 'unsubscribe' link at the bottom of any marketing email, emailing info@life-pro.co.uk, or calling 0800 246 5191. We'll process your request within 48 hours. Note that you'll still receive service-related emails about any policies you have with us, as these are necessary for contract performance.
What are my rights under GDPR?
Under UK GDPR, you have the right to access your data, correct inaccuracies, request erasure (in certain circumstances), restrict processing, data portability, object to processing, withdraw consent, and lodge a complaint with the ICO. To exercise any of these rights, contact us at info@life-pro.co.uk. We'll respond within one month. These rights are free, though we may charge for clearly unfounded or excessive requests.
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